Fail fast, on a foundation
Clean, modular systems let us pivot or swap parts without starting over.
Portfolio · October 2026
Fast, but foundational.
Careful with cash. Bold with bets.
Who we are, how we work with companies, and every company in the portfolio: the problem it solves, how it works, who's behind it and who we want to meet.
How we think
Clean, modular systems let us pivot or swap parts without starting over.
Low fixed costs. No single bet can sink the company.
Test with real buyers. Cut weak ideas early. Double down on evidence.
How we work with companies
Jinception acts as a fractional CTO. Companies pay a lower monthly fee for development and technical management, and we take a share of equity or revenue in return.
1
We start with what drives cash flow: a website, an app, light marketing. It shows a brand what we can do.
2
We take over their technology and run it, from simple sites to LLMs and video models.
3
Lower monthly fees in exchange for a portion of equity or revenue.
The portfolio
Jinception builds and runs the technology for every company below. Klonos markets all of them.
The studio
01JinceptionFractional CTO that takes equity or revenue shareOperating→ 02YBJVenture studio: psychology, distribution, technologyForming→Ventures
03KlonosSelf-learning AI video that markets every brandIn market→ 04NovaStasisSimple task tracking for teams and field crewsLive→ 05Pickup BuddiUber-style afterschool pickup in New York CityProfitable→ 06EyeQunoAI eye-disease screening for hospitals in BrazilUnder review→Partnerships
07UforYouOnline university for niche mental-health careBuilding→ 08CopeDBTAll-day mood check-ins that clinicians can followLaunching this winter→New
09Vendor FlipbookDigital catalogs for CPG brands (name TBD)Concept→01Parent companyWellesley, MAjinception.com
A fractional CTO that gets paid partly in equity.
Babson College. BostInno 25 Under 25. NVIDIA Inception program.
Senior software engineer with 3.5 years of industry experience.
02Venture studioYudewitz · Berlin · Jin
Limited downside. Uncapped upside.
Business-development leader and angel investor in Boca Raton, FL. Founder of Addvisory.co; VP of Business Development at CH Group.
CEO of LouisBerlin.com, an independent insurance agency, and head of Synergix consulting. Involved in 30+ businesses. Princeton BA, Wharton MBA, author of three books.
Co-founder of Jinception.
03AI video & distributionklonos.me
Massive top-line reach without the ad bill.
Founded Cultivate, Massachusetts' first adult-use cannabis dispensary, while at Babson. Cresco Labs acquired it in a deal worth up to $158M.
04Work OS
Task tracking simple enough for any crew.
Managing Partner at Atlas Group.
05MarketplaceNew York Citypickupbuddi.com
Uber-style afterschool pickup and short-term care.
06Ophthalmology AIBrazil
Faster eye diagnosis for overloaded hospitals.
HCOE Hospital de Olhos.
07Online universityuforyou.org
Learn niche mental-health care from the people who practice it.
CEO of Premiere Counseling Services in Ohio, home of The Hope Institute for suicide crisis care. One of Ohio's first two certified DBT therapists, with about 28 years in practice.
Real estate agent and investor in Toledo, Ohio, and a former mental-health counselor. Came up with the idea alongside Derek.
08Clinical appcopedbt.com
Mood check-ins all day, not once a day.
One of Ohio's first two certified DBT therapists.
09B2B catalogsName TBD
Digital catalogs for CPG brands.
Family CPG sales and import firm founded in 1976. Works with brands like Basilur, English Tea Shop and Brew La La Tea, and sells into retailers like TJ Maxx, HomeGoods, Marshalls, Ross and Burlington.
The graveyard
Archived bets should be cheap and teach us something. We keep the code, the contracts and a written postmortem.
Archived
2025 – 2026
On-demand booking for skilled trades in metro Boston.
Lesson: we needed distribution first. NovaStasis is now building it.
Archived
2025 – 2026
Lead intelligence and call routing for insurance buyers.
Lesson: partner fit matters as much as the idea. We needed a partner with more drive and fewer outside distractions.
Archived
Earlier concept
Digital preservation of loved ones who have passed away. Inspired by the loss of Justin's mentor.
Lesson: the idea was early. Most people weren't comfortable with it or ready for it yet.
Culture
The short version of our operating playbook, for anyone joining a team in the portfolio.
Flag a risk the day you see it.
About 15 minutes stuck, then escalate with what you tried.
Decisions and notes live in NovaStasis, not in DMs.
End to end, and tested by a reviewer.
Admit them early, then fix the system that allowed them.
Argue while the decision is open. Execute once it's made.
If a deadline will slip, renegotiate before it arrives.
Team
Founders
Co-founder, Jinception
Babson College student. Named to BostInno's 25 Under 25 in 2025. Member of the NVIDIA Inception program.
Co-founder, Jinception
Senior software engineer with 3.5 years of industry experience. Leads engineering across the portfolio.
Partners & company leads
Partner, YBJ
Founder of Addvisory.co and VP of Business Development at CH Group. Angel investor based in Boca Raton, FL.
Partner, YBJ
CEO of LouisBerlin.com and head of Synergix. Involved in 30+ businesses. Princeton BA, Wharton MBA.
CEO, Pickup Buddi
Co-founder, UforYou
CEO of Premiere Counseling Services, Ohio. One of the state's first two certified DBT therapists.
Co-founder, UforYou
Real estate agent and investor in Toledo, Ohio. Former mental-health counselor.
Clinical lead, EyeQuno
HCOE Hospital de Olhos, Feira de Santana, Brazil.
Co-founder, EyeQuno
Klonos
NovaStasis
Vendor Flipbook
Advisors
Advisor, Klonos
Founded Cultivate, Massachusetts' first adult-use cannabis dispensary, while at Babson. Acquired by Cresco Labs in a deal worth up to $158M.
Advisor, Klonos
Advisor, NovaStasis
Managing Partner at Atlas Group.
Advisor, Vendor Flipbook
Co-owner of JBM Sales & Marketing, a CPG sales and import firm founded in 1976 that works with brands like Basilur and English Tea Shop.
Who we want to meet
The fastest way to help. Talk to Justin Jin or Mars Zhao.
A company that needs a technical partner and would trade lower fees for equity
A founder with real customers who needs systems to scale
A family office or capital partner
A high-ticket business that buys reach, like personal-injury law firms
A real estate group with cleaning or maintenance crews
An NYC employer or benefits provider with working parents
A source of labeled retinal images, or an ophthalmologist
A CPG brand, distributor or broker